Finnel Final

I take NO responsibility for any errors!

• cap height is 65-75% off the point size
• sans serif
• formal script face, ie wedding invitation
• informal- ie handwriting
• slab serif face-ie Rockwell
• Three categories of serif 1. Modern-most dif between thick and thin ie Bodoni 2. Old Style-lease dif between thick and thin ie Berkely 3. Transitional-in between-ie Baskerville
• Display Faces- Specialty faces ie Crackhouse
• ITC Garamond: larger proportional x-height to cap height
• Cap height-height of capital letter
• X-height-heigh of lower case letter
• Ascender/Descender-above and below
• M-Space-size of the font
• Pi-Font- dingbats
• Preflight-check for fonts, resolution etc
• Distortion on soup can-distort-arc with a negative value
• Package- gather together all elements of file in one folder
• Plug in-adds features that the program doesnt have
• If you not packaging images, send a high res PDF
• Basic rule for determing the effection resolution of a psd image 1.5-2xLPI, .5LPI
• Paper is the most expensive part of a printing job
• Dot Gain- tendency of ink to spread
• Newsprint paper is the cheapest paper
• Weight of a ream of paper of a standard size sheet is known as basis weight
• Grain- the direction of paper fiber alignment. Best to fold paper in the direction of the grain for a smooth fold
• Smallest to largest order- Safety, Trim, Bleed
• Smallest to largest order- point, pica, inchprinting job that requires 150LPI- psd image needs to have a resolution of 600
• Contract proof- Prepress proof used to ensure correct colorGood campaign does not need to have the same size ad
• Saddle stitching