Photography Final

1) diff b/w advertising photography and editorial & documentary – advertising is selling something, not looking to show the truth, and make more $ as an advertising photographer.

2) Advertising photography categories:
- Still life – either product OR food
- Fashion – either fashion (about clothes) OR beauty (about makeup)

3) Rule of thirds – Section scene into thirds and subject should be in criss-crosses of middle (where black circles are, NOT smack in middle)

4) to keep ppl interested in photo – keep viewers eye moving in a circle by composition – don’t give viewer way to escape photo ex: one object in photo going out of photo / one side bright etc…
-Ansel Adams darkened outside of photos to keep eye inside of photo.

5) “Alternative” Processes – Non silver processes (made photo without other elements rather than silver)
One Process – Gum Bichromate, making exposure with sunlight. Process it in water.
-Edward Steichen made a shot of a pond at moonlight, and it was the most expensive photo sold at an auction, sold for $2.929 Million.

6) Food Stylist stuff that you remember

7) Archival - term used to describe matting and framing photograph to make it last forever.
-all materials must be acid free
- matt must be cut and put over photo so it doesn’t touch the glass.

Contracts
8) All photographers have a contract that must be signed b4 shooting.
- for copyright protection and so you get paid.
- It specifies who owns the photo (usually the photographer does)
- agencies wont pay without contracts, and they take 90 days to pay you.
- Photographer has a rep who takes 15-25% and they handle this stuff.
- client pays for your meals, an assistant, studio, equipment, and your fee.

- contract specifies:
Usage – how they’ll use the photo. Ex: billboard, subway ad, bus stop ads, magazine spread… each pay different amounts.
How long – specifies how long they can use photo. Client can decide to do a buyout – they can use it forever, for whatever they want (starts at about $30,000)

-model has to sign a model release – you own that image.