I'm a little confused about the textbook for Gallagher b/c the author for doesn't seem to match the author she listed. well oh well b/c I ordered it already.

did a/o else find that, or am I missing s/t?

btw the cheapest site seems to be http://powells.com/ got it for lk $25 w/ shipping.

internship anybody?

In case anyone's still checking this even though it's vacation, Prof. DeCastro told me she has an internship available in a design place in Brooklyn. It's from one of the girls from last year, so you can probably check it out with them. If anyone's interested, get in touch with DeCastro.

umm???

dreamweaver...is there a written test or just bring the website?

PLEASE HELP

Can someone please explain the resolution equation? I really do not understand it.

Photography Final

1) diff b/w advertising photography and editorial & documentary – advertising is selling something, not looking to show the truth, and make more $ as an advertising photographer.

2) Advertising photography categories:
- Still life – either product OR food
- Fashion – either fashion (about clothes) OR beauty (about makeup)

3) Rule of thirds – Section scene into thirds and subject should be in criss-crosses of middle (where black circles are, NOT smack in middle)

4) to keep ppl interested in photo – keep viewers eye moving in a circle by composition – don’t give viewer way to escape photo ex: one object in photo going out of photo / one side bright etc…
-Ansel Adams darkened outside of photos to keep eye inside of photo.

5) “Alternative” Processes – Non silver processes (made photo without other elements rather than silver)
One Process – Gum Bichromate, making exposure with sunlight. Process it in water.
-Edward Steichen made a shot of a pond at moonlight, and it was the most expensive photo sold at an auction, sold for $2.929 Million.

6) Food Stylist stuff that you remember

7) Archival - term used to describe matting and framing photograph to make it last forever.
-all materials must be acid free
- matt must be cut and put over photo so it doesn’t touch the glass.

Contracts
8) All photographers have a contract that must be signed b4 shooting.
- for copyright protection and so you get paid.
- It specifies who owns the photo (usually the photographer does)
- agencies wont pay without contracts, and they take 90 days to pay you.
- Photographer has a rep who takes 15-25% and they handle this stuff.
- client pays for your meals, an assistant, studio, equipment, and your fee.

- contract specifies:
Usage – how they’ll use the photo. Ex: billboard, subway ad, bus stop ads, magazine spread… each pay different amounts.
How long – specifies how long they can use photo. Client can decide to do a buyout – they can use it forever, for whatever they want (starts at about $30,000)

-model has to sign a model release – you own that image.

Photography Final

if anyone would like to post the notes online, I would be 4ever greatful.

thanks a bunch

Finnel's Final

There are 25 short questions on test
Get ready because here they come:

1. Size of standard em space is size of type
2. Leaders = dots leading to price
3. Leading = space between lines, measured baseline to baseline
4. Set solid– same size and leading ex. 14/14
5. Cap height is 65-70 percent of point size
6. 12 points per pica, 6 picas per inch, 72 points per inch
7. 10/12 = leading is 12, size is 10
8. Sans serif – without the lines
a. Ex. Arial, Helvetica…
9. Serif – with the lines
a. Ex. Times new roman…
10. Tracking = the space between a range of letters
11. Kerning = subtracting or adding space between two letters
12. CMYK = 4 process colors
a. K = black b/c key color
13. Don’t add return (enter) between lines, use space before and space after
14. 2 page layout programs = indesign, quark
15. Never use autoleading (on test it will be: What is wrong with this picture?)
16. Never put two word spaces after a period only one
17. Never condense type = it distorts type
18. In order not to provide a font every time it’s printed, make sure it’s outlined
a. Select type, ctrl + shift + I and import it
19. Best to import EPS and TIFF in printing
20. Trapping in prepress = amount overprinting colors overlapped in order to eliminate white space
21. Preflight – checks e/t to make sure it’s ready to print
22. Converting art with tonal gradation (photograph) to a series of dots to create allusion of continuous tone is called Halftoning
23. Separation: Producing a series of plates that produces sep. ink colors
24. Resolution = fineness or coarseness of printing

Plus don't forget to bring in a your duotone brochure and c alendar and a cd of it in an envelope.

FINAL SCHEDULE

Does anyone know our final schedule? If so, can you post it?
I would really appreciate it!
Tizku Lmitzvos!