Commercial Art- selling s/t
Diff b/w commercial and fine arts is. Fine arts can take whatever interests you. Commercial, you have to do what they want you to do.
Commercial, you hired by:
1- editorial - magazines -make $ - day rate 500-1000
2- advertising – ads -make $$$ - 2500-5000
Magazines pay by the page. Less all photographers have reps. The rep keeps your portfolio and gets you jobs, but you have to pay them 25%.
(But could get 1 job a week) camera calls 30,000 to lease. Camera is big and bigger chip than reg camera.
2 categories of photographs:
1-still life – an object
a. food
2-fashion – take of pple
a. Beauty- about the makeup
Person does either type. Photographers don’t do both types.
Commercial photo. a lot of pressure.
Art director decides what you take pics of
Photographer has to hire a stylist- stylist has to go buy the props. Brings choices and then the art director picks and approves everything.
Photographer asks retoucher if they do certain things, if they can be fixed.
Make sure that you leave room for the text when shooting pic for an ad.
Sometimes, art director doesn’t come if they know that the photographer will do what they want. Just leave directions.
Rep takes care of all money issues. They just send you a check
Art directors don’t know how to take pics so they just assume you can do anything for them.
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2 comments:
HW: min 3 photographs of either:
1- beauty shot of someone
2- still life product shot - the shot should make u want to buy the product. have to think about compostion and props...
gluck!
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